Project
6 to 18 weeks
One campaign or launch with a clear end date. You get a fixed scope, a fixed fee and a team that stays the same from the first workshop to the results report.
Fixed fee, agreed up front
Four services, one team. Strategy, creative and media sit at the same table on every brief, and every engagement answers to one number agreed before we start.
Install night · Kestrel Air, Window Seat · Lisbon
01 / 04 · 14 campaigns
Brand campaigns
Platform ideas and the films, outdoor and content that carry them for years, not a quarter.
A brand campaign starts with one idea strong enough to run for years: a platform, not a tagline. We find it with your customers, prove it in research, then make the film, outdoor and content that carry it into every market, with toolkits so local teams can keep it going without us.
How it runs
10 to 16 weeks to launch
Investment
from €80k
03 / 04 · 08 campaigns
Paid media
Planning and buying across social, search, connected TV and outdoor, measured on sales.
Our media team sits next to the creative team, so the plan and the idea are made together. We plan and buy across social, search, connected TV and outdoor, read the numbers every week, and move budget to what is selling, not what is cheapest to reach.
How it runs
Monthly fee plus working media
Investment
from €12k a month
Launches
Products, places and new markets, launched with one plan from first teaser to sold out.
A launch is decided in seven days, so we plan backwards from launch week. One plan covers the teaser, the campaign, the events and the press moments, and in the week itself we run a war room with your team: one dashboard, one call every morning, budget held back for what works.
How it runs
6 to 12 weeks
Investment
from €60k
04 / 04 · 05 campaigns
Two ways to work together.
Most clients start with a project and stay on a retainer. Both start the same way: a free chemistry meeting, then a paid two-week sprint.
Retainer
6 months minimum
An always-on team for social, creators and media, working on your brand every week. The plan is set every quarter and the budget moves every week to what is working.
Monthly fee, reviewed each quarter
Before you brief us.
The questions marketing directors ask in the first call. If yours isn’t here, ask it in the brief.
Do you pitch for free?
No creative pitches for free. We offer a free two-hour chemistry meeting, then a paid two-week sprint with one recommendation. The sprint fee is credited against the first project if you hire us.
What is the smallest project you take on?
Most of our projects start at €60k. For social and media retainers the starting point is around €12k to €18k a month. If your budget is smaller, tell us anyway: we will say honestly whether we are the right fit, and who might be.
Who will actually work on our account?
The people you meet in the first conversation. Every client has a named team in the contract, including a lead from strategy, creative and media, and the founders stay involved in every account.
Do you work with our in-house team or other agencies?
Often. We regularly hand toolkits to in-house teams and work alongside PR, retail and performance agencies. We agree who owns what in the first week so nothing falls between us.
Which markets do you cover?
We run campaigns in 23 markets from Amsterdam, with local partners for production, translation and media buying where it helps. Most clients launch across the Netherlands, Germany, the Nordics and the UK.
How do you measure success?
We agree one number we answer to before we start, usually sales, bookings or market share, and report against it every month. Reach and views are reported too, but as an explanation, not as the result.
How quickly can you start?
Usually within two to three weeks of a signed sprint. For launches with a fixed date, tell us the date in your brief and we will tell you straight away whether it is realistic.
Social & creators
Always-on social and creator programmes that people choose to watch, save and send on.
Social is where people decide whether they like you. We run channels as a weekly studio: a small team that writes, films and posts on your brand every week, casts creators like a film cast rather than a media line, and answers the community in your voice.
Channel strategy
Channel strategy
Creator casting and contracts
Creator casting and contracts
Weekly content studio
Weekly content studio
Community management
Community management
How it runs
Monthly retainer
Investment
from €18k a month
Case · Vela Skin
Bare Minimum
4.2M
organic views in launch week
Case · Vela Skin
Bare Minimum
02 / 04 · 11 campaigns