Ardor

AMS

14:02

Start a brief

Ardor

Start a brief

Ardor

Start a brief

Ardor

Marketing agency, Amsterdam

Made

to be

felt.

Campaigns people talk about, then remember.

An independent marketing agency in Amsterdam. We make the ideas, films and media plans behind brands people actually feel.

Start a brief

See the work

Live now

Campaigns running across 23 markets

Vela Skin

Launch week

4.2M

organic views on Bare Minimum

Selected clients

Morrow · Vela · Kestrel · Noor · Lumen

Seen is easy. Felt is the job.

We make the campaigns, films and media plans people still remember a week later.

Brand campaigns

Social & creators

Paid media

Launches

For consumer brands launching across Europe, with one team that owns both the idea and the numbers.

Noor Parfums

96k

samples handed out in December

Oud Hour

Retail · Sampling

Morrow Athletic

640k

saves on launch content

Morrow Two

Creators · Social

Hollow Sound

1.2M

views on the subway series

Commute Mode

Creators · Social

Vela Skin

+31%

sunscreen sales over summer

SPF Daily

OOH · Social

Atlas Records

4,800

records sold at pop-up shops

Vinyl Sundays

Events · Retail

Lumen Optics

+41%

store visits after dark

Night Vision

OOH · Retail

Kestrel Air

+24%

late-night flight bookings

Red-Eye

Paid media · Social

Harbour Foods

2.1M

views on the recipe films

Sunday Stock

Film · Retail

Work people felt, and the numbers it moved.

These four show how we work best.

All work

Vela Skin

Bare Minimum

A no-retouch skincare campaign cast entirely through Vela's own community.

2025

Social · Creators · Film

4.2M

organic views in launch week

Vela Skin

Bare Minimum

A no-retouch skincare campaign cast entirely through Vela's own community.

2025

Social · Creators · Film

4.2M

organic views in launch week

Kestrel Air

Window Seat

A brand platform built on the first ten minutes of every flight.

2025

Brand platform · Film · Paid media

+18%

direct bookings on new routes

Kestrel Air

Window Seat

A brand platform built on the first ten minutes of every flight.

2025

Brand platform · Film · Paid media

+18%

direct bookings on new routes

Lumen Optics

See It First

Eyewear launched in the dark: a citywide night campaign lit only by the product.

2024

Paid media · OOH · Retail

2.3×

frames sold vs. spring season

Lumen Optics

See It First

Eyewear launched in the dark: a citywide night campaign lit only by the product.

2024

Paid media · OOH · Retail

2.3×

frames sold vs. spring season

Atlas Records

Night Shift

A debut album launched as a series of one-night club takeovers across four cities.

2024

Launch · Events · Social

31M

first-month streams

Atlas Records

Night Shift

A debut album launched as a series of one-night club takeovers across four cities.

2024

Launch · Events · Social

31M

first-month streams

Run Loud.

Featured case

Morrow Athletic

2026

The Morrow One launch: a running shoe that sold out its first drop in nine days.

Launch · Film · OOH · Creators

Read the case

Run Loud

Morrow Athletic

9 days

to sell out the first drop

+31%

brand search in the Netherlands

6.8M

film views, no paid seeding

Four ways in.

Most clients start with one and stay for two. Every engagement has one team, one plan and one number we answer to.

14 campaigns

Brand campaigns

Platform ideas and the films, outdoor and content that carry them for years, not a quarter.

Brand platform

Campaign film

Outdoor and print

Toolkits for local teams

10 to 16 weeks to launch · from €80k

How we run brand campaigns

11 campaigns

Social & creators

Always-on social and creator programmes that people choose to watch, save and send on.

Channel strategy

Creator casting and contracts

Weekly content studio

Community management

Monthly retainer · from €18k a month

How we run social & creators

08 campaigns

Paid media

Planning and buying across social, search, connected TV and outdoor, measured on sales.

Media strategy

Buying and optimisation

Creative testing

Market-mix reporting

Monthly fee plus working media · from €12k a month

How we run paid media

05 campaigns

Launches

Products, places and new markets, launched with one plan from first teaser to sold out.

Go-to-market plan

Launch campaign

Events and press moments

Week-one war room

6 to 12 weeks · from €60k

How we run launches

14 campaigns

Brand campaigns

Platform ideas and the films, outdoor and content that carry them for years, not a quarter.

Brand platform

Campaign film

Outdoor and print

Toolkits for local teams

10 to 16 weeks to launch · from €80k

How we run brand campaigns

11 campaigns

Social & creators

Always-on social and creator programmes that people choose to watch, save and send on.

Channel strategy

Creator casting and contracts

Weekly content studio

Community management

Monthly retainer · from €18k a month

How we run social & creators

08 campaigns

Paid media

Planning and buying across social, search, connected TV and outdoor, measured on sales.

Media strategy

Buying and optimisation

Creative testing

Market-mix reporting

Monthly fee plus working media · from €12k a month

How we run paid media

05 campaigns

Launches

Products, places and new markets, launched with one plan from first teaser to sold out.

Go-to-market plan

Launch campaign

Events and press moments

Week-one war room

6 to 12 weeks · from €60k

How we run launches

14 campaigns

Brand campaigns

Platform ideas and the films, outdoor and content that carry them for years, not a quarter.

Brand platform

Campaign film

Outdoor and print

Toolkits for local teams

10 to 16 weeks to launch · from €80k

How we run brand campaigns

11 campaigns

Social & creators

Always-on social and creator programmes that people choose to watch, save and send on.

Channel strategy

Creator casting and contracts

Weekly content studio

Community management

Monthly retainer · from €18k a month

How we run social & creators

08 campaigns

Paid media

Planning and buying across social, search, connected TV and outdoor, measured on sales.

Media strategy

Buying and optimisation

Creative testing

Market-mix reporting

Monthly fee plus working media · from €12k a month

How we run paid media

05 campaigns

Launches

Products, places and new markets, launched with one plan from first teaser to sold out.

Go-to-market plan

Launch campaign

Events and press moments

Week-one war room

6 to 12 weeks · from €60k

How we run launches

How a brief becomes a campaign.

Ten weeks from the first workshop to launch for most campaigns. You see real work every Friday, not at the end.

Listen

01A · Weeks 1–2

Workshops, sales data and a week with your customers. We leave with one problem worth solving.

Find the idea

02A · Weeks 3–4

Three routes, tested with real people first. You get one recommendation, argued properly.

Make

03A · Weeks 5–10

Film, photo, social and media built in one studio, so the idea survives every format.

Run and learn

04A · Live

We launch, read the numbers every week and move budget to what is working.

Hana Okafor, Head of marketing, Kestrel Air

Lumen Optics · See It First

“They argued us out of the campaign we asked for. The one we got sold more frames in eight weeks than our whole spring season.”

Daan Mulder

CMO, Lumen Optics

2.3×

frames sold vs. spring season

01 / 03

Lumen Optics · See It First

“They argued us out of the campaign we asked for. The one we got sold more frames in eight weeks than our whole spring season.”

Daan Mulder

CMO, Lumen Optics

2.3×

frames sold vs. spring season

Seven brands, long partnerships.

Most started with one campaign. The average client has been with us for six years.

Morrow Athletic

Sportswear

Since 2016

12 campaigns

Vela Skin

Skincare

Since 2019

09 campaigns

Kestrel Air

Aviation

Since 2021

06 campaigns

Noor Parfums

Fragrance

Since 2018

07 campaigns

Lumen Optics

Eyewear

Since 2020

05 campaigns

Atlas Records

Music

Since 2022

04 campaigns

Hollow Sound

Audio

Since 2023

03 campaigns

Seven brands, long partnerships.

Most started with one campaign. The average client has been with us for six years.

Morrow Athletic

Sportswear

12 campaigns

Vela Skin

Skincare

09 campaigns

Kestrel Air

Aviation

06 campaigns

Noor Parfums

Fragrance

07 campaigns

Lumen Optics

Eyewear

05 campaigns

Atlas Records

Music

04 campaigns

Hollow Sound

Audio

03 campaigns

42 people, one floor on the Keizersgracht.

Strategists, writers, directors, producers and media buyers in one room, so the idea and the plan never get separated. This is a normal day.

AMS