Window
Seat.
Client
Year
Sector
Service
+18%
direct bookings on new routes
2.6M
film completions in four markets
+11 pts
brand preference on short-haul
The challenge
Kestrel was opening fourteen new routes from Amsterdam in one season. Short-haul flying is bought on price, and every airline's advertising shows the destination. Kestrel needed a reason to choose it that would last longer than a fare sale.
Brand platform
45s film
The idea
Nobody remembers a flight, except the first ten minutes after take-off: the city falling away, the window, the quiet. Window Seat built the brand on that moment, and on the crew who make it feel looked after.
What we made.
A brand platform and a 45-second film shot on a cabin set over four days. Outdoor at Schiphol and in each new city, timed to departures. A route-launch toolkit for local teams, and a paid media plan that put the film in front of people searching each destination.
Brand platform
45s film
Airport and city OOH
Route-launch toolkit
Paid media
Made for the feed.
Cut vertical first, for the platforms where this audience actually gets watched.
+18%
direct bookings on new routes
The result
Direct bookings on the new routes were 18% above forecast in the first season, and brand preference on short-haul rose eleven points. The platform now runs across every route launch.
“One plan from the first teaser to the gate. Every market launched the same week, and every market knew why.”
Head of marketing, Kestrel Air
