AMS

14:02
Ingrid Vos, founder of Ardor

Independent since

2011

Ingrid Vos started Ardor in a canal-house attic with three friends and one client. 15 years on, we are 42 people on one floor of the Keizersgracht, still owned by the people who work here.

Ingrid Vos · Founder, strategy

AMS

14:02

·

Amsterdam, studio opens at 9:00

Keizersgracht 312, Amsterdam

15 years, four rooms.

We have moved three times and never changed the job: make work people feel, then prove it sold something.

2011

An attic on the Prinsengracht

An attic on the Prinsengracht

Ingrid Vos and three friends start Ardor with one client and a borrowed printer.

2016

The first Morrow campaign

The first Morrow campaign

A night shoot on an empty track becomes the campaign that puts Ardor on the map.

2019

One floor on the Keizersgracht

One floor on the Keizersgracht

Twenty people move into the canal house we still work from, media team included.

2024

Forty-two people, still independent

Forty-two people, still independent

Owned by the people who work here, with no holding company and no plans for one.

2011

An attic on the Prinsengracht

An attic on the Prinsengracht

Ingrid Vos and three friends start Ardor with one client and a borrowed printer.

2016

The first Morrow campaign

The first Morrow campaign

A night shoot on an empty track becomes the campaign that puts Ardor on the map.

2019

One floor on the Keizersgracht

One floor on the Keizersgracht

Twenty people move into the canal house we still work from, media team included.

2024

Forty-two people, still independent

Forty-two people, still independent

Owned by the people who work here, with no holding company and no plans for one.

A normal day on the floor.

Strategists, writers, directors, producers and media buyers in one room, from standup to the Friday wall.

AMS

14:02

·

Amsterdam, studio opens at 9:00

09:15

Standup at the long table

Twenty minutes, every team, every live campaign.

Twenty minutes, every team, every live campaign.

11:00

Casting for Vela Skin

Real customers, not models. Six hours of tape.

Real customers, not models. Six hours of tape.

13:30

Media desk, Morrow launch

Budgets move the same day the numbers do.

Budgets move the same day the numbers do.

15:45

Edit suite

The 30-second cut, the 6-second cut, the cut nobody asked for.

The 30-second cut, the 6-second cut, the cut nobody asked for.

17:30

Work on the wall

Friday review. Everything pinned up, everyone allowed an opinion.

Friday review. Everything pinned up, everyone allowed an opinion.

Who’s in the room.

Four leads and 38 more people, in six teams that share one floor and every brief.

Strategy

Ingrid Vos

06

Creative

Tomás Rey

12

Social & creators

Amara Diallo

09

Media

Pieter de Waal

07

Production

Femke Jansen

05

Operations

Joost Bakker

03

Total

Independent since 2011

42

Hiring now Senior copywriter and Paid social lead. Write to jobs@ardor.nl

Ingrid Vos

Founder, strategy

· since 2011

Tomás Rey

Creative director

· since 2014

Amara Diallo

Head of social

· since 2018

Pieter de Waal

Media director

· since 2012

Started Ardor in an attic with three friends and one client. Still runs every new brief herself.

How we work.

One team, one number

Strategy, creative and media work on every brief together, and we agree the one number we answer to before we start.

Felt before seen

We judge work by what people remember a week later, not by how many people saw it once.

Real people, unretouched

We cast from your customers whenever we can, and we never retouch what we promise is real.

Work on the wall every Friday

You see real work every week, not a reveal at the end. Everyone in the room is allowed an opinion.

Independent on purpose

No holding company, no network targets. The people who do the work own the agency.

Clients, and how long they’ve stayed

Morrow Athletic

Sportswear

2016 to now

Vela Skin

Skincare

2019 to now

Kestrel Air

Aviation

2021 to now

Noor Parfums

Fragrance

2018 to now

Lumen Optics

Eyewear

2020 to now

Atlas Records

Music

2022 to now

Hollow Sound

Audio

2023 to now

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