Ardor
Work
38
Services
04
Agency
Journal
AMS
Start a brief
Strategy
·
12 Sept 2026
6 min
Ingrid Vos
Why we stopped reporting reach first, and what we put at the top of the deck instead.
Contents
Attention is a feeling, not a metric
28 Aug 2026
TV didn't die. It moved back to the living-room wall.
9 Aug 2026
What a lipstick launch taught us about week one
22 Jul 2026
Casting real people is harder than casting models
30 Jun 2026
The six-second cut is a different film
4 Jun 2026
Why we stopped pitching for free
All
05
Media
01
Launches
Creators
02
5 min
Connected TV is the fastest-growing line in our media plans. Here's how we buy it without paying for wallpaper.
4 min
Most launches are decided in seven days. A short field guide to the week that matters most.
No-retouch campaigns look effortless. What it actually takes to cast, film and keep the trust of people who have never been on set.
Short edits are not trailers for the long one. Why we write, shoot and cut the six seconds first.
We paid for it with a few lost pitches. Here's what we offer brands instead, and why most of them prefer it.
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